at International Swimming Hall of Fame
Some of you may be thinking, “Hey Adam, doesn’t shooting swimming all the time get boring?” Yes, it does. But there is something comforting about it. (Taken with Cinemagram)
I don’t mean to say that I want photographers to have problems. But running against resistance means having to think about what one is doing, having to explore it more deeply, having to explain to a lot of non-specialists what is going on. We all gain from that.
I like to believe that what I do actively drives the American economy. My job was literally created by someone who had the passion to start up a brand new company that did not already exist.
In doing so, he is able to hire me, which allows me to pay rent, buy groceries and participate in extracurricular activities such as attending a local fitness center. I am an active member of society. I also have the opportunity to hire my own friends and pay them for doing a hard day’s work, allowing them to also be an active member of society.
This is all because as a small business, we have presented a great product to niche market. Potential customers see our booth and samples at swim meets and think “Hey, that’s new! I want that!” What we’ve actually done at that point is made someone want something that they otherwise would not have even thought about.
We haven’t done any advertising, made any cold calls, or provided some phony sales pitch to bring in unwilling customers. We’ve simply made our product available, and those who are interested buy in, and those who are not just walk on past. It just so happens that we have so many people interested in our product, that I am able to make a living off taking photographs.
